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Evaluate your current social media presence and build a stronger, longer-term strategy for bigger business opportunities
Businesses can leverage social media to help drive their business growth. However, suppose you don’t have a strong strategy in place or are unsure how to monitor and analyse your social campaigns and social media presence. In that case, a social media audit can help you gain insight.
Seed has worked with a range of businesses from different industries. Our experience and expertise in organic social media management, as well as paid social advertising, mean we are in a great position to comprehensively analyse where your business sits in the social media landscape. We can show you what can be done to create a robust and effective social media presence that helps build your brand identity and hit your marketing targets.
Simply posting your content on social media and hoping for good engagement is ineffective. An audit will help you clarify where you need to focus your attention and ensure you don’t waste time creating content that doesn’t reach and engage the right audience at the right time.
A social media audit can benefit your business in many ways. By conducting an audit, you can gain a thorough understanding of the strengths and weaknesses of your current strategy. You can learn more about your customers, their behaviours, and habits, which can help drive engagement with your brand.
The findings of a social media audit can form the foundation of a new social media marketing strategy. One that is more considered, effective, and fluid to capture and hold your audience’s attention and motivate them to take action. It can also help establish the vital role that social media plays in your other digital marketing efforts, like PPC and SEO.
We know the term ‘audit’ can sound a bit daunting, but our social media gurus are here to help make the process as seamless and hassle-free as possible. We’ll talk to you about your current challenges and your social media goals so we can tailor our service to deliver exactly what you need. We’ll investigate your social media platforms from a technical standpoint during the audit. We’ll let you know if your campaigns are structured optimally and attributing data correctly to the source. In addition, we’ll share some insights about the industry at large, including your competitors’ social media presence. At the end of the audit, we’ll share detailed recommendations around crafting a holistic social media strategy that will bring you closer to your business goals.
Alongside our commercial and growth ambitions, we are driven by doing more good in the world. As a for-profit company, we’re on a mission to build an agency that contributes to a more inclusive and sustainable economy.