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Developing seasonal and evergreen campaign strategy for optimal sales.

+137%

E-Commerce Sales

+140%

Revenue

-90%

CPC

Introduction

Little Green Radicals are a brand that focuses on producing beautiful children’s clothing made from organic, fairtrade, and GOTS-certified cotton.

Their ambition is to pave the way for an ethical fashion revolution, designing clothes that grow with children and can be passed on and on. Their strong sustainability mission reflects that of Seed’s, so we’re pleased to have been working with them since 2022, first for our PPC services, and eventually for Paid Social too.

Approach

We developed a comprehensive Paid Social strategy for Little Green Radicals with Meta as the primary social channel, supported by Pinterest. Among our objectives was to launch seasonal campaigns (Spring-Summer, Autumn-Winter) and generate increased sales volume during this period. At the same time, we identified the need to maintain a healthy level of paid activity outside of seasonal periods, so we introduced evergreen ads into their campaign mix.

Our experienced social media team works closely with Little Green Radical’s in-house marketing and design team to create engaging and effective ad content. We keep a close eye on social media trends, as well as industry information that help drive overall marketing direction.

In addition to testing different styles and formats of ad content, we also have quarterly plans for other testing and experimentation. This could include introducing new audiences, integrating organic content as part of our ad strategy, and more.

Results

We’ve seen great success in our partnership with Little Green Radicals. While we’ve certainly helped increase brand awareness and engagement through Paid Social, we’ve also established it as a competitive channel for generating sales and revenue.

We continue to find campaign optimisations and creative exploration opportunities that will help push the brand’s performance further. We also greatly value the close working relationship we’ve built with the Little Green Radicals team.

  • 137% increase in YoY E-Commerce Sales
  • 140% increase in YoY Revenue
  • 90% improvement in QoQ CPC

Do you want results like these? Let’s start the conversation.

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