Client Logo

How we increased revenue by 1,029% while reducing cost per click by 38%.

+1445%

Transactions

+2112%

Users

38%

CPC Reduction

Introduction

World of Books approached us in 2017 with huge growth aspirations and a complex challenge to launch, manage and scale their PPC spend for 3 brands.

Our challenge was to design, manage and scale a Paid Search strategy that returned an average ROI of 400% (or 19% of product revenue) across an ever-changing inventory of 3 million low cost products.

Seed have been with us since the very start of our Google Ads journey and have handled the challenge of a complex account by combining hard work, intelligence and a flexibility that is second to none.

David Kyle

David Kyle

Marketing Manager

Project Team

James Foster

Senior Paid Media Manager

Approach

We decided to focus on Google Shopping where we felt the majority of the client’s spend should be invested as cost-per-clicks were low, customer intent to buy was high, and we could run the entire product inventory through the Shopping feed.

Needless to say, running a PPC account on this scale, with such a dynamic inventory of products where prices, stock levels and product details could change up to 12 times per day was a huge challenge.

That’s why we segmented the feed into multiple price brackets, and used rule-based automation to help us manage our complex bidding strategies across such a large and dynamic inventory of products.

Results

Since launching World of Books UK across both the Google and Bing Ad networks, we’ve seen huge results from our PPC management activity.

Our diligent approach to audience targeting helped it exceed all industry and sector benchmarks for engagement, showing World of Books the real value of their Paid Search budget.

World of Books have since launched into 3 new countries; Australia, Ireland and most recently the US with Paid Search leading the way.

  • 1,029% increase in Paid Search revenue year-on-year.
  • 629% increase in overall website revenue.
  • 1,445% increase in transactions from Paid Search.
  • 2,122% increase in new users clicking through to the site.
  • Reduced cost per click by 38%.

Do you want results like these? Let’s start the conversation.

Get in Touch

We achieve game-changing results for our clients.

We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.

  • Little Green Radicals

    Little Green Radicals

    Developing seasonal and evergreen campaign strategy for optimal sales.

  • Learning People

    How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.

  • Case Furniture

    Creating a social strategy to increase engagement and contribute to brand growth.

  • +165%

    Instagram Reach

    30,000+

    Likes

    Madame F

    Building brand identity on Instagram and engaging the LGBTQ+ community

  • G Baldwin & Co

    How we increased website sales by 20% in just one month.

  • 5 Million

    Facebook + Instagram Reach

    1 Million

    Facebook Engagements

    Miel de Botton

    Using a multichannel social media strategy to grow and nurture fans

  • NGCL

    How we increased CVR from 8% to 20% on NGCL's booking page.

  • Salut!

    How we increased the visibility of a restaurants Google Business profile for localised searches.

  • Mooncup

    Mooncup

    Overcoming Apple’s iOS 14 update, improving ROAS and CPA.

  • Work the World

    Boosting leads for travel education industry amidst pandemic restrictions.