Client Logo

Using a multichannel social media strategy to grow and nurture fans

5 Million

Facebook + Instagram Reach

1 Million

Facebook Engagements

41,000+

Tiktok Likes

Introduction

Miel de Botton is a Swiss singer-songwriter who’s been with Seed since the days before its inception. She works with the likes of renowned producer Andy Wright and has made a name for herself in the local and international music scene.

Seed supports Miel’s career with a digital-first, multichannel approach. We manage her website and all social media channels: Meta (Facebook and Instagram), Twitter, Tiktok, and Youtube. Our shared goal is to allow more people to discover her music, but also to nurture and engage her current fanbase.

My most recent team has been quite phenomenal. Lauren Morley and Marie Dela Rosa do a great job in creating fulfilling content [and] visually beautiful monthly [social media] calendars.

Miel de Botton

Miel de Botton

Music Artist

Project Team

Lauren Morley

Account Co-ordinator

Approach

Establishing an ongoing, meaningful connection with her fans is very important to Miel. As such, our role is to create social media posts that allow Miel’s personality to shine through and reach the right audiences.

Our creative direction is to be as authentic as possible in showing Miel’s different facets as a music artist, a mother, friend, a philanthropist, and psychologist. She is heavily involved in every step of the process, from taking images in her daily life to coming up with caption ideas.

Results

With the help of our in-house creative team, copywriters and designers, we have curated a standout presence for Miel on social media.

We have a well-curated feed that is beautifully designed to bring out the best of the images and messages that Miel would like to share with her fans. The graphic style is inspired by different seasons, smoothly flowing from one to the other.

Another big part of her social media content are videos – consisting of music videos, live performances, behind-the-scenes footage, and snippets of daily life. All these go into her various social media channels and are adapted according to best platform practices.

  • 5 million reach on Facebook & Instagram (2022)
  • 1 million engagements on Facebook & Instagram (2022)
  • Over 41,000 likes on Tiktok (2022)

Do you want results like these? Let’s start the conversation.

Get in Touch

We achieve game-changing results for our clients.

We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.

  • Little Green Radicals

    Little Green Radicals

    Developing seasonal and evergreen campaign strategy for optimal sales.

  • Learning People

    How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.

  • Case Furniture

    Creating a social strategy to increase engagement and contribute to brand growth.

  • +165%

    Instagram Reach

    30,000+

    Likes

    Madame F

    Building brand identity on Instagram and engaging the LGBTQ+ community

  • G Baldwin & Co

    How we increased website sales by 20% in just one month.

  • +1445%

    Transactions

    +2112%

    Users

    WoB

    How we increased revenue by 1,029% while reducing cost per click by 38%.

  • NGCL

    How we increased CVR from 8% to 20% on NGCL's booking page.

  • Salut!

    How we increased the visibility of a restaurants Google Business profile for localised searches.

  • Mooncup

    Mooncup

    Overcoming Apple’s iOS 14 update, improving ROAS and CPA.

  • Work the World

    Boosting leads for travel education industry amidst pandemic restrictions.