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Using a multichannel social media strategy to grow and nurture fans

5 Million

Facebook + Instagram Reach

1 Million

Facebook Engagements


Tiktok Likes


Miel de Botton is a Swiss singer-songwriter who’s been with Seed since the days before its inception. She works with the likes of renowned producer Andy Wright and has made a name for herself in the local and international music scene.

Seed supports Miel’s career with a digital-first, multichannel approach. We manage her website and all social media channels: Meta (Facebook and Instagram), Twitter, Tiktok, and Youtube. Our shared goal is to allow more people to discover her music, but also to nurture and engage her current fanbase.

My most recent team has been quite phenomenal. Lauren Morley and Marie Dela Rosa do a great job in creating fulfilling content [and] visually beautiful monthly [social media] calendars.

Miel de Botton

Miel de Botton

Music Artist

Project Team

Lauren Morley

Account Co-ordinator


Establishing an ongoing, meaningful connection with her fans is very important to Miel. As such, our role is to create social media posts that allow Miel’s personality to shine through and reach the right audiences.

Our creative direction is to be as authentic as possible in showing Miel’s different facets as a music artist, a mother, friend, a philanthropist, and psychologist. She is heavily involved in every step of the process, from taking images in her daily life to coming up with caption ideas.


With the help of our in-house creative team, copywriters and designers, we have curated a standout presence for Miel on social media.

We have a well-curated feed that is beautifully designed to bring out the best of the images and messages that Miel would like to share with her fans. The graphic style is inspired by different seasons, smoothly flowing from one to the other.

Another big part of her social media content are videos – consisting of music videos, live performances, behind-the-scenes footage, and snippets of daily life. All these go into her various social media channels and are adapted according to best platform practices.

  • 5 million reach on Facebook & Instagram (2022)
  • 1 million engagements on Facebook & Instagram (2022)
  • Over 41,000 likes on Tiktok (2022)

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