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+301%
Monthly Instagram Engagement
-97%
CPC
+16%
Website Users from Social
Case furniture are a contemporary furniture design company with a vast collection of products created by world – renowned designers and skilled manufacturers. Their catalogue of furniture and accessories features award-winning products, with a focus on creating timeless designs that are made to last.
Case Furniture supplies a vast range of retailers both online and in-store with furniture and accessories around the world.
Case Furniture partnered with Seed in 2022 with the goal to increase growth and engagement across both paid and organic social. In addition to social media, Seed Manages their Paid Search activity, as well as some parts of their SEO. As a team, we work towards the joint goal of increasing revenue growth and brand awareness.
Our social media strategists worked closely with our in-house creative team to develop a social media strategy that delivers a strong brand presence. We paired their product photography with clean, modern graphics as well as a casual yet refined tone of voice. This approach reflects the brand’s design-led philosophy to contemporary home furnishing, sparking interest amongst pre-existing and new audiences.
Seed grew the Case Furniture account with its holistic, cross-channel approach. Our organic posts are bringing in a regular stream of engagement from existing followers and also encouraging new page likes (63% increase in monthly Instagram impression). In addition to managing their day-to-day social media posts, our paid social campaigns have expanded reach and generated revenue (86% improvement in CPMs). Within the first three months of working together, we established social media to be among the top drivers of website traffic.
You can view Case Furniture’s Instagram here (still actively managed by Seed).
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Using a multichannel social media strategy to grow and nurture fans
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
