Client Logo

Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values

6+ hours

Branding Workshops


New Logo Variations

50+ hours

Creative work over all channels


Ben Simpson Furniture is an environmentally friendly e-commerce furniture shop, manufacturing premium wooden furniture. Sustainability is at the heart of everything they do, from using certified Northern Scandinavian Pine to delivering exceptional customer service with lifetime product guarantee.

With Seed’s mission to grow companies with similar emphasis on environmental preservation, we embarked on a partnership together in Q2 of 2023. We started off with a Sustainability Workshop, followed by a Brand Project, which then paved the way for a more cohesive digital marketing strategy including Paid Social and SEO.

Our Approach

The brand project was composed of two phases: phase 1 was a complete brand audit, while phase 2 was all about brand development. We first identified internal and external branding assets, finding opportunities to build visual identity and tone of voice. We also held a workshop to get to know the founders better, understanding their vision for the brand, as well as their preferences.

We then set out to work. This included updating the brand logo which has remained the same since its inception 10 years ago, as well as finding the best font and putting together a colour palette that can easily be applied across all brand assets. In addition, we developed the brand’s tone of voice, highlighting do’s and don’ts for marketing copy and introducing catchy new taglines among other things.

Our Results

Working closely with the founders, Seed helped build a refreshed brand identity for Ben Simpson Furniture that we delivered in the form of a Brand Book. The intention is for the Brand Book to be the foundation of all future marketing efforts of the company, across various branding assets like the website, packaging, email marketing, social media, and more.

We had successfully helped the founders to find their brand’s distinct voice, one that would hopefully take them through to the next decade.

You can view the brand’s website here and Instagram page here.

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