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+15%
Website Traffic
+5000%
Pinterest ROAS
+10%
E-commerce sales
Rinkit provides homeware, kitchen and garden ware products that transform a house into a home. Founded in 2008, Rinkit was first created as a bedroom operation in Horsham, and has since grown into a multi-million pound West Sussex based SME.
Seed kicked off its partnership with Rinkit in the beginning of 2020 with PPC, empowering the brand to move forward amidst a global pandemic. To capitalise on our successful PPC efforts, we later launched Paid Social campaigns for them with the purpose of building brand awareness.
We started off with a Facebook and Instagram strategy that consisted of organising their huge inventory into different categories: kitchen, dining, living room, shelving, home office, etc. This allowed us to build campaigns that target different audiences based on their needs. From there, we did a few A-B testing between visual assets and copy direction to find the most efficient creative approach.
Considering the nature of the business, we knew that complementing our efforts on Facebook and Instagram with a corresponding Pinterest strategy would yield great results. So we ran ads concurrently on both platforms using a unified, multichannel strategy.
After a few months of running Paid Social campaigns, we saw incremental month-on-month growth in performance. In particular, from Jan to March 2021, we got our Paid Social campaigns on Facebook and Instagram generated a 15% increase in traffic and a 10% increase in transactions compared to the previous quarter.
Pinterest, with its longer attribution period and niche audience targeting, generated up to 5000% ROAS, along with a CPA that’s way better than target.
As results attribution has increasingly been a concern for the company (and the industry at large), we have also put together for them a few experiments to ascertain performance, which includes cross-category comparisons and influencer marketing impact.
By Aug 2021, we have worked with them not just for PPC and PS, but also SEO and branding campaigns.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
