Rinkit

How we increased brand awareness & boosted revenue for Rinkit.

Rinkit provides homeware, kitchen and gardenware products that transform a house into a home. Founded in 2008, Rinkit was first created as a bedroom operation in Horsham, and has since grown into a multi-million pound West Sussex based SME.

In February 2020, Rinkit approached us with the challenge of their increasing market share by expanding into different regional markets using Pay-Per-Click advertising. Our challenge was to find the strategy in order to achieve this goal.

Tight restructuring and research formed the basis of our strategy for PPC.

We developed a strategy for Rinkit that incorporated all of the PPC campaigns to propel the Rinkit brand and increase monthly revenue. This included PPC work, conducted in four key areas; research (keyword, audience and competitor research), strategy and campaign planning, promotional support and design. The first area that we concentrated on was GB.

The first stage of working effectively with Rinkit was auditing their existing Ads account. This included campaign structure, budgets, targeting, networks and much more. From here, we got a good overview of how the account was running initially and where we wanted to take it with the overall goals in mind.

We had many meetings with Rinkit’s directors and their marketing manager to learn more about their brand, their target audience and upcoming targets for the next financial year.

The research stage was critical, and would inform our strategy and campaign planning moving forward.

Rinkit already had their Google Shopping pulling in via a CSS feed – which came to be our first roadblock.

Our first challenge was to remove the CSS feed without causing a negative impact on PPC performance. We believe having 2 feeds running alongside each other would result in cannibalisation of bidding and prevent the ability to scale the account.

The Results…

Since our work with Rinkit began in February 2020  we have seen rapid growth in their overall revenue. As an agency, we now manage SEO, Paid Social and PPC for Rinkit – in GB and AU. The sky’s the limit and we are always looking for opportunities to grow the account further and increase revenue for the business.

In just 7 months we have expanded the account to 4 areas, GB, AUS, DE, FR IRE – all decisions led by data driven marketing.

It has been a running joke between Rinkit and the team at Seed that we are continuously celebrating the ‘best day ever’ of revenue gained from PPC, one that we all looking forward to continuing to celebrate together!