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751%
Return on Ad Spend
88%
New PPC Visitors
+135%
Click-Through Rate
Great Value Holidays (Fleetway Travel) are a multi-award winning travel company specialising in sourcing bespoke holidays at competitive prices. They wanted us to promote their latest holiday deals to their target audience of travel-hungry holiday makers in the UK via Google Ads with a target ROAS of at least 300% each month.
After the initial research stage was completed, we did a ‘deep dive’ into their Google Ads account to see how it was currently structured, what campaigns were running and their targeting methods. From this we were then able to make informed decisions based on improvements we could look with an aim at hitting (and exceeding!) their 300% ROAS target.
We knew our approach would maximise ad spend while attract the right visitors at the right stage of their purchasing journey.
To get started, we completely restructured their Google Ads account, replacing their existing broad campaigns with our own highly targeted, well-researched and optimised campaigns.
From there we used a highly-targeted approach with daily campaign management. PPC wins in the travel industry are notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.
So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!
Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved.
For the first time the team at Great Value Holidays (Fleetway) were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
