Great Value Holidays

(Formally Fleetway Travel) Reached an audience of 4.1 million and generated 751% ROAS (Return on Ad Spend).

751%

Return on Ad Spend

88%

New PPC Visitors

+135%

Click-Through Rate

Line

Generating 751% ROAS while reaching an audience of 4.1 Million travellers

Great Value Holidays (Fleetway Travel) are a multi-award winning travel company specialising in sourcing bespoke holidays at competitive prices. They wanted us to promote their latest holiday deals to their target audience of travel-hungry holiday makers in the UK via Google Ads with a target ROAS of at least 300% each month.

After the initial research stage was completed, we did a ‘deep dive’ into their Google Ads account to see how it was currently structured, what campaigns were running and their targeting methods. From this we were then able to make informed decisions based on improvements we could look with an aim at hitting (and exceeding!) their 300% ROAS target.

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We knew our approach would maximise ad spend while attract the right visitors at the right stage of their purchasing journey.

To get started, we completely restructured their Google Ads account, replacing their existing broad campaigns with our own highly targeted, well-researched and optimised campaigns.

From there we used a highly-targeted approach with daily campaign management. PPC wins in the travel industry are notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.

So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!

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The Results

Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved.

For the first time the team at Great Value Holidays (Fleetway) were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.

Interested in results like these? Call us on 01273 286 616 or email enquiries@helloseed.co.uk for a no-obligation review of your Google Ads account or future Paid Search activity.

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