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Let’s Do This help people around the UK to find their next challenging athletic event, from running to cycling to triathlons marathons they have it all! Let’s Do This came to us with a goal to be the place to go to book races. We quickly decided that a strong presence in organic search and significant investment in PPC would become paramount to the brand’s success.
Design an SEO and content strategy that supported the brand’s ambitious growth targets.
Work closely with the product design team to ensure product decisions would positively impact the website’s SEO performance.
Run a PPC pilot campaign to evaluate whether PPC could become a profitable acquisition channel.
The following stats are taken from Google Analytics, comparing March 2017 with January 2018, 9-months after we started working with Let’s Do This.
Now, a year on we still have a great working relationship with Let’s Do This and continue to run the PPC accounts. So far this year (2019), we have continued to increase the number of event bookings by 24% despite us dropping our spend by 6% on the period before.
We have worked with Let’s Do This to develop a custom PPC tool to help create them several temporary campaigns every week to keep up with the sheer number of events they were onboarding as a result of their success.