+1,064% increase in revenue generated by SEO, +726% increase in website transactions from PPC, and a +527% increase in overall website revenue.
Organic Search Revenue
Delivering transformative digital growth in a highly competitive marketplace.
Established in the 1870’s, Harry hall is an industry leading online department store, known for the best loved and well known equestrian brands and country wear.
Harry Hall was at a crossroads when we started working together, having just suffered a big Google penalty after a somewhat botched Magento website migration, where SEO was not prioritised and poorly managed.
After experiencing a drop of 60% in SEO traffic, we were asked to step-in to identify and fix the SEO issues caused by the migration to get both traffic and revenue back to a comfortable level.
Recovering from a Google Penalty and increasing SEO revenue by +1,064% within 6-months.
Initially we tackled Organic Search as that’s where the majority of the loss in traffic and revenue had occurred due to the botched migration.
Our focus had to be on the must-haves, due to budget restrictions, a lack of time, and pressure from losing market position. So, we streamlined our usual SEO approach to prioritise where we knew we’d get the quickest results.
- Technical SEO Audit to identify and fix migration errors.
- Complete revamp of website’s eCommerce structure.
- Keyword mapping to improve website indexing.
- Content strategy to develop and target long tail keywords.
- Integrated PR with link building to build Domain Authority.
This project was a huge challenge for us, but within 6-months we had not only recovered from the Google Penalty and reclaimed lost keyword rankings, but started to see an up-turn in both traffic and revenue generated from Organic Search.
We’re hugely proud of the fantastic results we’ve achieved with Harry Hall, but more-so with the step forwards we’ve supported the business take with digital transformation of the marketing efforts.
Interested in results like these? Get in touch for a no-obligation review of your website’s SEO, your Google Ads account or future Paid Search activity.Enquire Now