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Harry Hall

Increased revenue by 527%

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Harry Hall is the UK’s leading online department store for equestrian apparel and country clothing. Find out how we increased revenue from organic search by 1,064% within just 6-months.

Established in the 1870s, Harry Hall is an industry leading online department store for the best loved and well-known equestrian brands and country wear.

The Brief

We were hired to help Harry Hall’s internal marketing team with two specialist aspects of digital marketing, SEO and PPC, because of our expertise and previous great results for other clients.

After migrating to a new website and consolidating multiple other websites, Harry Hall required support in growing the site’s performance in organic search and PPC. We sat down with the marketing team and mapped out the priorities and set ourselves some high level expectations, which were to:

  • Strengthen keyword positions for the most relevant keywords.
  • Increase organic traffic.
  • Improve PPC performance.
  • Improve onsite conversion rate.
  • Increase website revenue.

The Results

The following stats are taken from Google Analytics, comparing April 2017 with November 2017, 6-months after we started working with Harry Hall. They demonstrate the rate of growth that our SEO and PPC services can have on eCommerce businesses.

Overall Performance

  • 239% increase in website sessions.
  • 441% increase in organic traffic.
  • 310% increase in PPC traffic.
  • 171% increase in new visitors.
  • 53% increase in conversion rate.
  • 420% increase in transactions.
  • 527% increase in revenue.

SEO Results

  • 441% increase in organic traffic.
  • 386% increase in new visitors from organic search.
  • 83% increase in conversion rate from organic search.
  • 896% increase in website transactions from organic search.
  • 1064% increase in revenue generated from organic search.

PPC Results

  • 310% increase in traffic from Paid Search.
  • 235% increase in new visitors from Paid Search.
  • 101% increase in conversion rate from Paid Search.
  • 726% increase in website transactions from Paid Search.
  • 646% increase in revenue generated from Paid Search.

How we achieved this

SEO

  • Technical SEO audit to identify indexing and crawling issues.
  • Supported the development team in implementing our technical recommendations.
  • Implemented on-page SEO recommendations, optimising content for the right keywords.
  • Strengthened backlink profile from relevant and high authority websites.
  • Created and supported the marketing team with the implementation of an onsite content strategy.
  • Set-up website tracking and attribution to give clarity to the website’s Analytics.
  • Weekly calls with the marketing team and CEO to support decision making.
  • Suggested UX improvements based on conversion testing and data analysis.

PPC

  • Complete re-structure of the AdWords account in-line with the overall PPC strategy.
  • Set-up and implemented Google Shopping.
  • Used Single Keyword AdGroups for Text Ads, increasing engagement, lowering cost and increasing return on ad spend.
  • Set-up, implemented and designed creative for Display Adverts.