eCommerce SEO
eCommerce SEO Agency, Built for Growth
We optimise online stores for search and conversions. From product pages and category architecture to faceted navigation and schema, we make your products easier to find and buy.
Trusted by 80+ ambitious brands
Award-Winning Agency
B Corp™ Certified
Our ecommerce seo capabilities
eCommerce SEO is a discipline of its own. We optimise product pages, category structures, and site architecture to ensure your products surface for high-intent searches and prompts within LLM's. Combined with structured data and crawl management, we turn your store into a traffic and revenue engine.
- Product page optimisation at scale
- Category and subcategory architecture
- Faceted navigation and crawl management
- Product schema and rich result implementation
- Internal linking and site hierarchy optimisation
- Seasonal and promotional SEO planning
- Pagination and indexation strategy
Our Specialist eCommerce SEO Team
Seed runs on trust, ownership, and a pod structure that puts decisions in the hands of the people doing the work. We're transitioning to an Employee Ownership Trust because we think the people who build something should own it.
The impact of an eCommerce SEO Agency
Optimised product pages
You'll rank for high-intent, high-conversion searches, alongside citations in responses from LLM's like ChatGPT and Claude, unlocking new revenue streams.
Category architecture
Clean architecture improves both crawlability and user experience, and means that bots from Google and LLM's can easily access and understand your website.
Faceted navigation
This controls and prevents index bloat and wasted crawl budget, meaning the user and Google can discover pages quickly and easily.
Product schema
This unlocks rich results with pricing, reviews, and availability, and has been shown to improve results from LLM's, meaning platforms like Claude and ChatGPT will be more likely to cite you
Merchant Centre Listings
Free product listings can unlock another stream of revenue, and continued testing of product titles and descriptions can push further growth
Supporting content
Supporting content like articles, guides and FAQ's will give users all the information they need, keeping them on your website
Tools we've built
Our eCoommerce SEO Products
Seed doesn't just push performance, we build, too. Our tools drive business growth, and help to solve our clients problems.
Lumin
Lumin is our proprietary LLM Visibility Tracker, helping clients to understand where they stand amongst the worlds leading AI platforms
Visit page
Lumin is our proprietary LLM Visibility Tracker, helping clients to understand where they stand amongst the worlds leading AI platforms
Visit pageeCommerce SEO Work
How we've helped businesses grow
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
Frequently asked questions
Common questions
We work across all major platforms including Shopify, Magento, WooCommerce, and custom builds. Our recommendations are platform-aware, so implementation is practical and efficient.
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Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.