eCommerce SEO Agency
eCommerce SEO Agency, Built for Growth
We optimise online stores for search and conversions. From product pages and category architecture to faceted navigation and schema, we make your products easier to find and buy.
Trusted by 80+ ambitious brands
Award-Winning Agency
B Corp™ Certified
Our ecommerce seo capabilities
eCommerce SEO is a discipline of its own. We optimise product pages, category structures and content, site architecture and faceted navigation to ensure your products surface for high-intent searches and prompts within LLM's. Combined with structured data and crawl management, we turn your store into a traffic and revenue engine. We've worked with clients with as few as 2 products to all the way into the millions, finding ways to optimise at scale to ensure continued results from search engines and LLM's.
- Product page optimisation at scale
- Category and subcategory architecture
- Faceted navigation and crawl management
- Product schema and rich result implementation
- Internal linking and site hierarchy optimisation
- Seasonal and promotional SEO planning
- Pagination and indexation strategy
How we work
Getting you from plateau to growth
We've heard it many times before; "we like our existing agency (or maybe they don't), but we've hit a ceiling and are stagnating". It's a common issue within the industry where an agency wins a client and then start coasting when it gets past 6 months.
At Seed, we aim for consistent growth, working with your business to understand which levers to pull to get the best out of the project. Through technical optimisation, content marketing and digital PR, we pull in different services at the right time, meaning there's never any time of stagnation. What's included in our full stack service:
This is your foundation. We use internally built solutions along with industry leading 3rd party tools to get a comprehensive view of anything which might be holding back growth. We diagnose and fix issues, so that the website is ready for content and digital PR.
Our Specialist eCommerce SEO Team
Seed runs on trust, ownership, and a pod structure that puts decisions in the hands of the people doing the work. We're transitioning to an Employee Ownership Trust because we think the people who build something should own it. Your specialist pod will perform ongoing optimisations and campaigns to ensure results aren't short-lived or done purely for a website case study.
The impact of an eCommerce SEO Agency
Optimised product pages
You'll rank for high-intent, high-conversion searches, alongside citations in responses from LLM's like ChatGPT and Claude, unlocking new revenue streams.
Category architecture
Clean architecture improves both crawlability and user experience, and means that bots from Google and LLM's can easily access and understand your website.
Faceted navigation
This controls and prevents index bloat and wasted crawl budget, meaning the user and Google can discover pages quickly and easily.
Product schema
This unlocks rich results with pricing, reviews, and availability, and has been shown to improve results from LLM's, meaning platforms like Claude and ChatGPT will be more likely to cite you
Merchant Centre Listings
Free product listings can unlock another stream of revenue, and continued testing of product titles and descriptions can push further growth
Supporting content
Supporting content like articles, guides and FAQ's will give users all the information they need, keeping them on your website
Tools we've built
Our eCommerce SEO Tools
Seed doesn't just push performance, we build, too. Our tools drive business growth, and help to solve our clients biggest problems. From technical SEO to LLM tracking, through to the way we manage your retainer or project, we have a tool to help.
Lumin
Lumin is our proprietary LLM Visibility Tracker, helping clients to understand where they stand amongst the worlds leading AI platforms
Visit page
Lumin is our proprietary LLM Visibility Tracker, helping clients to understand where they stand amongst the worlds leading AI platforms
Visit pageeCommerce SEO Work
How we've helped businesses grow
Some of our clients have been with us for over a decade, and the relationships we build speak for themselves. Want to know more? Pop us an enquiry and we can run you through some of the incredible results we've achieved over the years.
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
A great experience! Seed took the time to understand our business and delivered a design that reflects who we are, with UX work that really impressed us. Creative, technically strong and reliable on deadlines, with seamless collaboration alongside our team. I highly recommend them as a knowledgeable digital partner.
Frankie Williams
Sales & Marketing, NRWell
I have worked with Seed for the last 5 years and they have increased our leads and website traffic enormously. They are great team to work with and always proactively looking to improve our SEO and PPC. I would highly recommend them!
Tim Lowe
Founder, Lowe Guardians
We joined Seed in March aware that our Social was underperforming. In the first week of Seed posting to our Instagram account we received more likes than we ever had. A fantastic achievement!
Steve Dagnell
Company Director, G Baldwin & Co
I've worked with Seed for the last 5 years and they have increased our leads and website traffic hugely. They are always proactively looking to improve our SEO & PPC. I would highly recommend them!
Tim Lowe
Commercial Director, The LOWE Group
Seed are a young and enthusiastic bunch and their positivity rubs off on us every time we meet up! Results have been fantastic. I wholeheartedly recommend them.
Paul Copeland
Director, Mulberry Bush
Frequently asked questions
Common questions
Always do your homework! An eCommerce SEO Agency can be your greatest ally or an arch nemesis. We strive to create great relationships with our clients, with regular check ins with your client partner and honest and comprehensive QBR's and yearly reviews.
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More from our Organic Search service
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.