Client Logo

Achieving a +4,545% ROAS on Google Ad Spend whilst driving a +740% increase in new visitors from organic search.

4,545%

Google ROAS

+740%

Organic Traffic

Introduction

CEF is the UK’s largest electrical wholesaler / supplier with almost 400 branches nationwide, with an increasing web presence. We were initially asked to improve organic performance in Google (SEO), but quickly recognised the opportunity to grow both SEO and PPC as revenue channels for the brand.

Targets and expectations were high, especially as overall search visibility for non-branded searches within Google was low, we were essentially starting from zero. However, we knew the opportunity and returns were there if we got the strategy right.

Seed have been a fantastic addition to our team, working autonomously while feeling like a complete extension of our internal marketing team. The results speak, I wholeheartedly recommend Seed.

John Powell

John Powell

Head of Marketing

Project Team

Tom Kavanagh

Technical SEO

Dominating organic search listings

Within 3-months we had identified and fixed a huge volume of SEO issues within the site, and started a longer term project to restructure the website to drive organic traffic and revenue.

Within 6-months we had achieved position 1 ranking for large volume primary keywords such as “Electrical wholesaler”, “Electrical Supplies”, and “Electrical Products”.

This in turn, along with ranking individual product and category pages, resulted in a 740% YoY increase in organic traffic.

Results

We’re hugely proud of the fantastic results we’ve achieved with CEF, but more-so with the step forwards we’ve supported the business take with digital transformation of the marketing efforts.

  • +4,545% Return on Ad Spend.
  • 740% increase in SEO traffic.

Do you want results like these? Let’s start the conversation.

Get in Touch

We achieve game-changing results for our clients.

We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.

  • Little Green Radicals

    Little Green Radicals

    Developing seasonal and evergreen campaign strategy for optimal sales.

  • Learning People

    How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.

  • Case Furniture

    Creating a social strategy to increase engagement and contribute to brand growth.

  • +165%

    Instagram Reach

    30,000+

    Likes

    Madame F

    Building brand identity on Instagram and engaging the LGBTQ+ community

  • G Baldwin & Co

    How we increased website sales by 20% in just one month.

  • +1445%

    Transactions

    +2112%

    Users

    WoB

    How we increased revenue by 1,029% while reducing cost per click by 38%.

  • Miel de Botton

    Using a multichannel social media strategy to grow and nurture fans

  • NGCL

    How we increased CVR from 8% to 20% on NGCL's booking page.

  • Salut!

    Salut!

    How we increased the visibility of a restaurants Google Business profile for localised searches.

  • Mooncup

    Overcoming Apple’s iOS 14 update, improving ROAS and CPA.