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Achieving a +4,545% ROAS on Google Ad Spend whilst driving a +740% increase in new visitors from organic search.


Google ROAS


Organic Traffic


CEF is the UK’s largest electrical wholesaler / supplier with almost 400 branches nationwide, with an increasing web presence. We were initially asked to improve organic performance in Google (SEO), but quickly recognised the opportunity to grow both SEO and PPC as revenue channels for the brand.

Targets and expectations were high, especially as overall search visibility for non-branded searches within Google was low, we were essentially starting from zero. However, we knew the opportunity and returns were there if we got the strategy right.

Seed have been a fantastic addition to our team, working autonomously while feeling like a complete extension of our internal marketing team. The results speak, I wholeheartedly recommend Seed.

John Powell

John Powell

Head of Marketing

Project Team

Tom Kavanagh

Technical SEO

Dominating organic search listings

Within 3-months we had identified and fixed a huge volume of SEO issues within the site, and started a longer term project to restructure the website to drive organic traffic and revenue.

Within 6-months we had achieved position 1 ranking for large volume primary keywords such as “Electrical wholesaler”, “Electrical Supplies”, and “Electrical Products”.

This in turn, along with ranking individual product and category pages, resulted in a 740% YoY increase in organic traffic.


We’re hugely proud of the fantastic results we’ve achieved with CEF, but more-so with the step forwards we’ve supported the business take with digital transformation of the marketing efforts.

  • +4,545% Return on Ad Spend.
  • 740% increase in SEO traffic.

Do you want results like these? Let’s start the conversation.

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