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How we increased revenue by 210% and increased featured snippet visibility.




Top 10 Keywords


Featured Snippet


Petributes is an e-commerce website that sells pet keepsakes and pet urns sensitively to give pet owners a place to remember their furry loved ones. In addition to this, they also act as an ‘agony aunt’ to help pet owners with bereavement and give advice on all things pets!

We started working with Petributes in February 2019. We were given the task of increasing keyword positions and increasing revenue for the business.

We have a friendly, collaborative, and productive relationship with Seed that feels more like an extension of our own team than working with another company.

Susan Macmillian

Susan Macmillian

Marketing & Operations Director

Project Team

James Foster

Senior Paid Media Specialist


Using a content focussed strategy, we achieved our KPIs & goals set by Petributes

We developed a strategy for Petributes  that incorporated all of the SEO approaches to drive traffic to the website and increase monthly revenue for the business. We built a strategy that combined SEO, content and menu restructure UX work.

As the product that Petributes was selling was such a sensitive topic, it was even more important that the team at Seed understood the brand’s tone of voice and values before we started.

To do this, we spoke to the Petributes team on multiple occasions to get a better understanding of how they wanted to communicate with their audience and the tone of voice they wanted to use.

We also went and visited Petributes at their offices and workshops to gain a better understanding of how the products worked, how they were made and any other information that would help us to market them appropriately.


Content, SEO and user experience work all formed a holistic approach that we saw brought great SEO results for Petributes.

We have seen some really good keyword increases from Petributes. When we first took on the account, they were ranking for 6 keywords at position 1, now in April 2020 they rank for 27 keywords at position 1 (3 of these are featured snippets for their top products).

In addition to the keyword growth, Petributes have seen a positive increase across the board in users, new users and sessions which has positively affected their onsite revenue. Their revenue has increased by 210% for organic traffic.

  • Dog urns: was position 18, now position 1 (search volume 880)
  • Dog caskets: was position 17, now position 1 (search volume 260)
  • Pet memorial tags: was position 26, now position 1 (search volume 50)
  • Pet urns: was position 8, now position 2 (search volume 880)

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