Let’s start the conversation
If you have a project in mind or are looking for support with your marketing efforts, let us help.
+210%
Revenue
100+
Top 10 Keywords
+1
Featured Snippet
Petributes is an e-commerce website that sells pet keepsakes and pet urns sensitively to give pet owners a place to remember their furry loved ones. In addition to this, they also act as an ‘agony aunt’ to help pet owners with bereavement and give advice on all things pets!
We started working with Petributes in February 2019. We were given the task of increasing keyword positions and increasing revenue for the business.
Using a content focussed strategy, we achieved our KPIs & goals set by Petributes
We developed a strategy for Petributes that incorporated all of the SEO approaches to drive traffic to the website and increase monthly revenue for the business. We built a strategy that combined SEO, content and menu restructure UX work.
As the product that Petributes was selling was such a sensitive topic, it was even more important that the team at Seed understood the brand’s tone of voice and values before we started.
To do this, we spoke to the Petributes team on multiple occasions to get a better understanding of how they wanted to communicate with their audience and the tone of voice they wanted to use.
We also went and visited Petributes at their offices and workshops to gain a better understanding of how the products worked, how they were made and any other information that would help us to market them appropriately.
Content, SEO and user experience work all formed a holistic approach that we saw brought great SEO results for Petributes.
We have seen some really good keyword increases from Petributes. When we first took on the account, they were ranking for 6 keywords at position 1, now in April 2020 they rank for 27 keywords at position 1 (3 of these are featured snippets for their top products).
In addition to the keyword growth, Petributes have seen a positive increase across the board in users, new users and sessions which has positively affected their onsite revenue. Their revenue has increased by 210% for organic traffic.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
