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New Users from SEO
Ski Holiday Bookings
As a family ski holiday specialist for over 25 years, Ski Famille asked us to ramp up their rankings for some of the most competitive keywords in the industry.
Our SEO strategy for Ski Famille was to create new landing pages that targeted longer tail but highly relevant keyword queries, to regularly add fresh, high quality content to the website, engage more visitors on the website and build powerful backlinks.
PPC on the other hand was a real challenge. With tight budgets and CPCs upwards of £17 per click during peak season, we had to achieve an ROI that made sense to continue investing in this highly competitive channel.
Ski Famille’s ‘main keyword’ was “Family Ski Holidays“, which was the keyword which pretty much every single ski holiday company in the world goes for. While competitive, we set ourselves a goal to improve its organic ranking from the bottom of page 2 when we started working with them to the top 3 positions on page 1.
We achieved this within the first 3-months of working together, and within 6-months we had achieved the coveted first position ranking for this hugely important keyword.
From there our SEO strategy pivoted slightly as we used a new content strategy to optimise the website for new keywords which they weren’t already ranking for. We put ourselves in the ski boots of Ski Famille’s audience, asking ourselves, “What else would I search for if I was looking for a family ski holiday?”
Within 12-months of working with Ski Famille, we had not only achieved the initial targets that were agreed, but completely transformed the brand’s approach to generating bookings through digital marketing.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
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