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If you have a project in mind or are looking for support with your marketing efforts, let us help.
Drive more direct bookings, boost your occupancy rates, and take control of your marketing spend with hospitality-focused PPC campaigns that actually work.
Are you spending on Google Ads but still relying on OTAs to fill your rooms? At Seed, we specialise in pay-per-click campaigns built specifically for hotels. Whether you run a boutique stay or a luxury group, we help you attract more direct bookings, reduce commission costs, and fill beds consistently.
From search ads that capture travel intent to display campaigns that inspire bookings, our PPC approach is built on audience insight and platform know-how. We fine-tune every click to match your ideal guest profile, maximise your visibility across Google and Meta, and ensure every penny of ad spend is working harder to deliver ROI.
80%
of guests would rather book directly if given a better deal
70%
of travellers start their journey on Google
We help hotels break free from OTA dependency by designing high-performing PPC campaigns that target guests throughout the travel booking journey. Whether you want to fill mid-week gaps or boost shoulder season occupancy, we use data to unlock opportunities and scale results. Our strategies are rooted in what works for hospitality – tailored ad copy, dynamic remarketing, and conversion-optimised landing pages.
How we increased revenue by 1,029% while reducing cost per click by 38%.
751%
Return on Ad Spend
88%
New PPC Visitors
Generating 751% ROAS while reaching an audience of 4.1 Million travellers
Achieving a +4,545% ROAS on Google Ad Spend whilst driving a +740% increase in new visitors from organic search.
Location-Based Targeting
Show the right message to the right people at the right time – whether they’re dreaming, planning, or ready to book.
Smart Bidding Strategies
We use real-time data to bid for the most valuable clicks, prioritising direct bookings over wasted spend.
Mobile-First Booking Funnels
With most guests browsing on mobile, we make sure your campaigns and landing pages are designed to convert fast.
Performance Reporting That Makes Sense
No fluff. Just clear results: cost-per-booking, return on ad spend, and occupancy lift – reported in plain English.
Alongside our commercial and growth ambitions, we are driven by doing more good in the world. As a for-profit company, we’re on a mission to build an agency that contributes to a more inclusive and sustainable economy.
70+ charity days for our team per year.
6% of net profits pledged to charity, guaranteed.
Monthly contributions to 28+ rewilding projects.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
