Client Logo

Generating 751% ROAS while reaching an audience of 4.1 Million travellers

751%

Return on Ad Spend

88%

New PPC Visitors

+135%

Click-Through Rate

Introduction

Great Value Holidays (Fleetway Travel) are a multi-award winning travel company specialising in sourcing bespoke holidays at competitive prices. They wanted us to promote their latest holiday deals to their target audience of travel-hungry holiday makers in the UK via Google Ads with a target ROAS of at least 300% each month.

After the initial research stage was completed, we did a ‘deep dive’ into their Google Ads account to see how it was currently structured, what campaigns were running and their targeting methods. From this we were then able to make informed decisions based on improvements we could look with an aim at hitting (and exceeding!) their 300% ROAS target.

Working with Seed has been an absolute pleasure. They took the time to understand our business and it felt like they were an extension of our own marketing department.

Tania Ross

Tania Ross

Marketing Manager

Project Team

Nick Miller

Founder & CEO

Strategy

We knew our approach would maximise ad spend while attract the right visitors at the right stage of their purchasing journey.

To get started, we completely restructured their Google Ads account, replacing their existing broad campaigns with our own highly targeted, well-researched and optimised campaigns.

From there we used a highly-targeted approach with daily campaign management. PPC wins in the travel industry are notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.

So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!

Results

Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved.

For the first time the team at Great Value Holidays (Fleetway) were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.

Do you want results like these? Let’s start the conversation.

Get in Touch

We achieve game-changing results for our clients.

We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.

  • Little Green Radicals

    Little Green Radicals

    Developing seasonal and evergreen campaign strategy for optimal sales.

  • Learning People

    How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.

  • Case Furniture

    Creating a social strategy to increase engagement and contribute to brand growth.

  • +165%

    Instagram Reach

    30,000+

    Likes

    Madame F

    Building brand identity on Instagram and engaging the LGBTQ+ community

  • G Baldwin & Co

    How we increased website sales by 20% in just one month.

  • +1445%

    Transactions

    +2112%

    Users

    WoB

    How we increased revenue by 1,029% while reducing cost per click by 38%.

  • Miel de Botton

    Using a multichannel social media strategy to grow and nurture fans

  • NGCL

    How we increased CVR from 8% to 20% on NGCL's booking page.

  • Salut!

    Salut!

    How we increased the visibility of a restaurants Google Business profile for localised searches.

  • Mooncup

    Overcoming Apple’s iOS 14 update, improving ROAS and CPA.