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Reduction in CPC
Global Lead Volume
We were initially approached by Oxford Säid Business School to review their Google Ads accounts because there were questions over the performance their externally managed Paid Search activity at the time.
We understood that we needed to help Oxford Säid Business School stand out in a competitive sector. Our focus was on targeting the right audience, improving the quality of leads globally across multiple programmes including MBA, Executive MBA, Diplomas and other Executive Education courses.
Once we got access to the accounts, our biggest initial challenge was unravelling a complex account structure set up by another agency and correctly attributing leads to the right channels.
Since restructuring the Google Ads accounts from the ground up, we’ve seen an increase in conversion rate from0.05% to 3% (+5,980%), a massive 957% increase in the amount of leads generated, and a reduction of 83% in the cost of a brochure download (CPA).
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased revenue by 1,029% while reducing cost per click by 38%.