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957% increase in student recruitment for MBAs, EMBAs, and executive education programmes.


Reduction in CPC


Conversion Rate


Global Lead Volume


We were initially approached by Oxford Säid Business School to review their Google Ads accounts because there were questions over the performance their externally managed Paid Search activity at the time.

We understood that we needed to help Oxford Säid Business School stand out in a competitive sector. Our focus was on targeting the right audience, improving the quality of leads globally across multiple programmes including MBA, Executive MBA, Diplomas and other Executive Education courses.

When we brought Seed in they started at less than zero and put a huge amount of work into sorting out our accounts and unpicking legacy complexity. They’re now an extended part of our team.

Iain Harper

Iain Harper

Head of Digital

Project Team

James Foster

Senior Paid Media Manager


Once we got access to the accounts, our biggest initial challenge was unravelling a complex account structure set up by another agency and correctly attributing leads to the right channels.


Since restructuring the Google Ads accounts from the ground up, we’ve seen an increase in conversion rate from0.05% to 3% (+5,980%), a massive 957% increase in the amount of leads generated, and a reduction of 83% in the cost of a brochure download (CPA).

  • 957% increase in amount of generated leads.
  • Increased lead conversion rate from 0.05% to 3%.
  • Reduced cost per lead by 83%.

Do you want results like these? Let’s start the conversation.

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We achieve game-changing results for our clients.

We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.

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