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-39%
Cost Per Lead
+1070%
Leads
+1053%
Impressions
Work the World is a company that tailors healthcare placements for healthcare students and professionals in Asia and Africa. They cater to quite a niche audience: students in the medical field.
Seed started working with Work the World in Jan 2020, just before the pandemic erupted. Since all of their elective placements are overseas, the business definitely felt the impact of all the travel restrictions. Still, we were up for the challenge and were committed to tide them over during this period.
Towards the end of 2020, travel restrictions were slowly easing up, with more and more countries opening their borders to foreigners. As such, we found this as a good opportunity for Work the World to ramp up their paid social campaigns to promote their programmes, highlighting important messages such as their flexible booking options.
Based on the nature of the business, audiences are not likely to convert within the first instance of being exposed to the brand; and once they do, there’s not likely to be a repeat conversion. This meant that we had to have a remarketing strategy that nurtured audiences from awareness to conversion, as well as a prospecting strategy that constantly gave us new leads to pursue.
We tested different audiences, including interest and location based audiences, as well as custom audiences from their email list. We also tried a variety of ad formats: photos, videos, and carousels, along with different messaging angles.
With our continued Paid Social efforts which consisted of campaign management and optimisation, as well as strategy development and creative production, we’ve constantly been able to achieve our targets.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
