Dominating the 1st page with a single keyword focus in a highly competitive marketplace.

Ski Famille’s ‘main keyword’ was “Family Ski Holidays“, which was the keyword which pretty much every single ski holiday company in the world goes for. While competitive, we set ourselves a goal to improve its organic ranking from  the bottom of page 2 when we started working with them to the top 3 positions on page 1.

We achieved this within the first 3-months of working together, and within 6-months we had achieved the coveted first position ranking for this hugely important keyword.

From there our SEO strategy pivoted slightly as we used a new content strategy to optimise the website for new keywords which they weren’t already ranking for. We put ourselves in the ski boots of Ski Famille’s audience, asking ourselves, “What else would I search for if I was looking for a family ski holiday?”

Within 12-months of working with Ski Famille, we had not only achieved the initial targets that were agreed, but completely transformed the brand’s approach to generating bookings through digital marketing.

• 144% increase in sessions from organic traffic.
• 47% increase in ski holiday bookings.
• 1,540% reduction in cost per booking.
• £8.47 cost per acquisition (enquiry) for PPC.