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How we increased organic users by 2,807% while reducing cost per conversion from £48 to £0.81


Organic Users


Bounce Rate


Cost Per Conversion

Designing a market-leading SEO & PPC strategy for an globally ambitious start-up.

Let’s Do This help people around the world find their next challenge, from listing all of the best Half Marathons in the UK, to being able to book more 10ks than any other website on the planet.

We were approached by Let’s Do This in 2017 to design and implement a transformative Organic and Paid Search strategy that took them from unknown start-up to the world’s leading race booking platform.

Three years later (2020), we’re hugely proud to have been a key part of their monstrous growth and look forward to many more years to come!

Building PPC and SEO from the ground up

We were delighted to be invited to support their product design team to ensure key product decisions would positively impact the website’s SEO performance.

We then worked alongside their marketing team to develop a PPC pilot campaign to evaluate whether Paid Search could become a profitable acquisition channel for the brand.

Not only did we have to launch Paid Search campaigns into a completely untested marketplace, we had to ensure that SEO would supplement the demand, while providing ROAS that kept investment rolling in.

The Results

After 3 whirlwind yet extremely successful years of working with Let’s Do This, we’re hugely proud of the results we’ve achieved for the brand.


  • 603% increase in traffic from organic search.
  • 2,807% increase in new visitors from organic search.
  • 85% reduction in bounce rate from organic search.
  • 216% increase in website sessions from paid search.
  • 100% increase in new visitors from paid search.
  • Lowered the cost per conversion from £48 to £0.81.

Do you want results like these? Let’s start the conversation.

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