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4,545%
Google ROAS
+740%
Organic Traffic
CEF is the UK’s largest electrical wholesaler / supplier with almost 400 branches nationwide, with an increasing web presence. We were initially asked to improve organic performance in Google (SEO), but quickly recognised the opportunity to grow both SEO and PPC as revenue channels for the brand.
Targets and expectations were high, especially as overall search visibility for non-branded searches within Google was low, we were essentially starting from zero. However, we knew the opportunity and returns were there if we got the strategy right.
Within 3-months we had identified and fixed a huge volume of SEO issues within the site, and started a longer term project to restructure the website to drive organic traffic and revenue.
Within 6-months we had achieved position 1 ranking for large volume primary keywords such as “Electrical wholesaler”, “Electrical Supplies”, and “Electrical Products”.
This in turn, along with ranking individual product and category pages, resulted in a 740% YoY increase in organic traffic.
We’re hugely proud of the fantastic results we’ve achieved with CEF, but more-so with the step forwards we’ve supported the business take with digital transformation of the marketing efforts.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Updating the company’s existing visual identity and tone of voice to better reflect their sustainability values
+628%
Purchases
+256%
ROAS
Strengthening paid and organic social media strategy to generate more sales
Developing seasonal and evergreen campaign strategy for optimal sales.
400+
Content Pieces Rewritten
5
Team Members
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
