Our Amazon PPC Management Services
Amazon is the go-to place for millions of consumers around the world when they need anything. So, unsurprisingly it’s an excellent place to advertise, but due to the huge amount of competition, only when done properly. Otherwise you risk investing huge sums of money with little to show for it. This is where our amazon PPC management services come in..
If you’re having trouble getting your Amazon PPC management off the ground, or looking to explore this opportunity – then get in touch with our expert team and we’d be more than happy to help.
Ready to talk to an Amazon PPC management expert? Pop us an email on email@example.com.
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What is Amazon PPC Management?
Amazon Ads is exactly what it says on the tin, it allows brands to advertise their products on Amazon, to ensure that when users are searching for terms relevant to your products you appear front and centre! With a huge audience, Amazon PPC management can provide a great reach for your business.
How does Amazon PPC Management Work?
The size of Amazon can make advertising feel daunting, especially with the number of competitors, but at their core they are very straightforward. Any product that is currently being sold on Amazon can be served as an ad, if they are set up to do so. Products can appear when a user searches relevant keywords, either chosen by you or dynamically by Amazon, or on related product pages that again you can choose to target or Amazon can select. Just like other forms of PPC advertising, you will pay when a user clicks on your product.
The importance of a clearly defined Amazon PPC management strategy
Depending on where you read, Amazon has somewhere in the region of 12 million products on hand, so how do you stand out from the crowd? This is where a clearly defined strategy and structure comes in! If you choose to advertise on Amazon with no Amazon PPC management and strategy in place, then you can very quickly find yourself spending with no return.
Having an Amazon Ads account set up that splits your products efficiently, with highly targeted keyword selections ensures that you are only spending when a user is looking for what you are offering! One of the biggest benefits to advertising on Amazon is that the average level of purchase intent is higher, so if you can get the right products in front of the right users you’re halfway to a winning strategy.
How to use Amazon PPC management to grow your brand and expand your reach
Amazon can provide the perfect platform to reach new users in the market for products like yours and over time you can turn these new users into repeat purchasers. Almost all Amazon searches are product focussed and bidding on the right ones can make your brand synonymous with those searches. Amazon Ads can be revenue focused whilst also increasing brand awareness.
This can be further enhanced by the use of an Amazon Brand Store, a dedicated destination on Amazon that serves as a hub for your brand. This allows you to tell customers more about your brand, whilst also browsing through your product range.
You can also choose to run banner ads right across the top of the search results for relevant terms, to further increase the number of eyes on your brand. With the added benefit that users will also be more likely to convert through these ads compared to traditional display type ads that are often used for brand awareness.
How can Seed help with our Amazon PPC Management
Our skilled team has years of experience and understands how to best build an Amazon Ads management strategy that works for your business, to drive amazing results.
If you are interested in finding out more, please. Get in touch with our team, and talk to an Amazon PPC management agency today!