PPC for Schools

Get more high-intent enquiries, boost enrolments and maximise every advertising pound with Google Ads & Microsoft Ads campaigns crafted for education.

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Ads that turn prospective parents and students into enrolments

Struggling to fill places for the next intake? We build and manage Google Ads and Microsoft Ads that reach parents and learners right when they’re comparing schools, courses or sixth-form options.

From search ads for “private school open day” to remarketing that nudges visitors back to your admissions form, every campaign is tuned to your term dates, catchment area and fee structure.

Admissions Search Ads

Rank top for “private school near me” and similar high-intent searches.

Open-Day Campaigns

Promote virtual and on-site events, then re-engage no-shows automatically.

Remarketing

Remind parents and students who visited your site but didn’t enquire.

Ready to increase enquiries and fill seats?

41%

of parents rely on Google search when comparing schools

60%

say a school’s website influences their final decision

Whether you’re marketing a private college, language academy or specialist training centre, we align bids, keywords and ad copy to the exact questions parents and learners type into Google and Bing. Combined with conversion-optimised landing pages, that focus keeps cost-per-enquiry low and enrolment pipelines healthy.

Geo-targeting by catchment – spend only where prospective families live • Smart bidding – automated strategies that prioritise genuine admissions leads

Mobile-first journeys – fast enquiry forms and click-to-call for on-the-go parents • Transparent reporting – see cost-per-enquiry, open-day sign-ups and enrolment uplift in plain English

  • When we brought Seed in they started at less than zero and put a huge amount of work into sorting out our accounts and unpicking legacy complexity. They’re now an extended part of our team.

    Iain Harper

    Iain Harper

    Head of Digital , Oxford Säid Business School

  • Seed have been an extension of our marketing team. They were very supportive during the pandemic and reviewed our overall strategy continually to ensure we were getting the results we needed.

    Carol Bolger

    Carol Bolger

    Head of Marketing, Work the World

Meet the team behind the results

Alice Gridley

Trainee

We do good business, by default.

Alongside our commercial and growth ambitions, we are driven by doing more good in the world. As a for-profit company, we’re on a mission to build an agency that contributes to a more inclusive and sustainable economy.

Transparency Impact Report

users

70+ charity days for our team per year.

grow

6% of net profits pledged to charity, guaranteed.

journey

Monthly contributions to 28+ rewilding projects.