Our Apple Search Ads Services
Want to attract more users and drive conversions in your app? Our Apple Search Ads Management services will help you do just that. We’ll carry out keyword research to identify search terms relevant to your app and target users searching for them, bringing more users to your app & driving conversions.
If you’re currently running campaigns that aren’t performing or you’re new to Apple Search Ads and want to get started, our Apple Search Ads services are a great fit for you.
Ready to talk to an Apple Search Ads expert? Pop us an email at email@example.com.
Optimising product performance to improve efficiency
See how we tested product images in Google Shopping
Developing Seasonal and Evergreen Campaign Strategy for Optimal Sales
What is Apple Search Ads?
Apple Search Ads are paid listings in the iOS app store, they appear at the top of the app store search results page and get your app in front of millions of people who are searching for an app just like yours.
How does Apple Search Ads work?
Apple Search Ads is a form of pay-per-click advertising similar to Paid Search but exclusively focusing on the Apple App Store, one of the biggest app marketplaces in the world and the place where all of your iOS users will install your app.
Like with Paid Search, advertisers bid on keywords that are relevant to their app in order to appear at the top of the search results page & drive more installs.
How to reach the right audience on Apple Search Ads
The key to driving the right audience to your app via Apple Search Ads is by targeting keywords that are relevant to your app & explain what your app does, users searching for an app just like yours are likely to be very valuable users as they’re actively searching for it.
In addition, there is a wide variety of alternative targeting options available to advertisers on Apple Search Ads which allow us to tailor our strategy directly to your target audience. For example, if you know that iPad users provide more value to your business than iPhone users, great, let’s focus on driving as many iPad users as possible. Similarly, if you’d prefer to avoid spending budget on users who have installed your app in the past, that’s also great, we can focus primarily on driving new users to your app.
The importance of a high-quality app product page on Apple Search Ads
Apple Search Ads was somewhat limited in the creative options available to advertisers until January 2022, advertisers were only able to use their default app listing as an ad, which means that the product page needs to be optimised to a high standard to ensure maximum effectiveness of ads.
In January 2022, Apple launched custom product pages for Apple Search Ads, this allows app owners to create alternative product pages to be used in ads, the real benefit here is that we now have more control over the relevancy of our ads and we can tailor the creatives to fit our audience best e.g. if you have a range of buyer personas, you can now build a custom product page tailored to each of them, highly increasing the relevancy of your ads.
How to use Apple Search Ads to grow your app
There are many ways that Apple Search Ads can help grow your app, the approach that you take is dependent on your business objectives. For example, if you’re looking to just increase the number of users in your app then you may want to opt for a broader keyword strategy to bring in as much traffic as possible, whereas, if you’re focused on driving conversions within your app then you might opt to keep your keyword pool slightly narrower with only highly-relevant keywords to drive the best ROI.
How can Apple Search Ads services help my business?
The app store is a key touchpoint for all of your iOS users and our Apple Search Ads services can help you do the following:
- Drive relevant, quality traffic to your app, quickly and easily.
- Grow your app’s iOS user base.
- Bring back users who have uninstalled your app through retargeting campaigns.
- Drive conversions within your app
- Use specific, targeted campaigns to maximise your results..
How can Seed help with our Apple Search Ads marketing efforts?
Our skilled team has years of experience and understands how to best market your business through Apple Search Ads to help grow App Store visibility and traffic.
If you are interested in finding out more, please. Get in touch with our team, and talk to an Apple Search Ads expert today!