Lynnette Abbott

Lynnette fell into marketing by semi-accident, but once she was in, she was absolutely hooked! Over the years she’s worked on everything from increasing blood donations to launching global tech and fashion campaigns, travelling the world to manage teams in Sri Lanka, China and the US.

She spent about a decade with Ted Baker, finishing up as head of global marketing before returning agency-side. Lynnette’s career has been split almost 50/50 between client and agency work, including launching a social media division at her previous agency and working with brilliant brands like Smeg and Sharpie.

She joined Seed in 2023 to move further into business development whilst staying connected to her marketing roots – and for a bit more flexibility around family life.

Lynnette’s global experience and strategic insight makes her perfect for identifying opportunities that align with both client needs and agency capabilities.

Proud mum of two, when on day release she loves travel, music, the countryside and catching up with friends.