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Radical transparency. Nothing hidden.

Most agencies are opaque about where your money goes, how their team feels, and whether clients are actually happy. We're not. This page is our public commitment to openness — updated annually.

Pricing transparency

We think you should know exactly what happens to every pound you invest with us. Most agencies keep this hidden. We don't.

Updated Updated FY 2025/26

Team
61.85%
Profit
20.14%
Operations
9.21%
Software
4.59%
Charity
4.21%

Our people are our biggest investment. More than half of every pound you spend with us goes straight to the specialists on your account: their salaries, their training, and their wellbeing. We reckon that's exactly how it should be.


How our clients feel

Client happiness

We measure client satisfaction regularly and share the results openly — good or bad. These scores are updated annually.

Industry avg: 43

72

Net Promoter Score (NPS)

4.8/5

Client satisfaction score

94%

Client retention rate

<2hrs

Average response time

"Seed have been an incredible partner for us. Their transparency and data-led approach gives us complete confidence in where our budget is going — and the results speak for themselves."

Marketing Director

Global DTC Brand


How our team feel

Team engagement

Happy teams deliver better work. We measure this constantly — and act on it. These scores come from our anonymous annual engagement survey.

Above benchmark

68

Employee NPS (eNPS)

94%

Employee engagement score

28/yr

Avg. holiday days taken

70+/yr

Charity days donated

"Seed genuinely strive to be a business that leaves the world in better shape than when they found it, and that makes it somewhere that's very satisfying to work."

Beth G, Seed

Diversity & Inclusion

Who we are

In our 2023 salary analysis, the average salary for women at Seed is £31,652 and for men £33,473. The difference is influenced by an uneven distribution in entry-level roles. We've launched a transparent pay and progression scale to promote equal opportunity for growth.

53%

Female workforce

47%

Male workforce

5.4%

Mean gender pay gap

3.2%

Median gender pay gap

Pay ratio

Lowest to highest earner ratio: 170%

We have a voluntary salary cap in place — the highest earner can earn no more than 260% of the lowest.

260%

Salary cap (max)

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Want to know more?

If you have questions about our pricing, how we work, or what life at Seed is like - please just ask us!

Get in touch →