



Adam Mates
Senior Specialist
Adam began his career with a digital marketing apprenticeship that kick-started his fascination with all things digital and SEO. Since joining Seed’s SEO team in 2019, he’s continuously developed his expertise, working closely with diverse clients to help them grow organically and achieve long-term online success.
Adam thrives on the variety of industries he encounters and relishes the challenge of finding solutions that make measurable difference. His methodical yet creative approach consistently delivers sustainable organic growth, always seeking innovative strategies that drive genuine business impact.
Outside work, you’ll usually find Adam watching or playing sport – he’s a top-level golf and cricket player who also follows football religiously. He also enjoys travelling, exploring new pubs around Brighton and Hove, and perfecting his latte art skills on the office coffee machine.
Articles & guides by Adam

How the World Cup Impacted Search Trends
by Adam Mates

Spotlight Interview with Maisie
by Adam Mates

How to Use Google Trends for SEO
by Adam Mates

What is a Featured Snippet?
by Adam Mates

The Importance of Conversion Rate Optimisation
by Adam Mates

Website Migration SEO Checklist
by Adam Mates
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