Sector
Paid Media for Retail Brands
Retail brands need to compete with marketplace giants, manage vast product catalogues, and maximise every pound during peak trading periods. We build paid media strategies across Google Shopping, Performance Max, and Paid Social that drive revenue year-round and dominate when it matters most.
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Average ROAS
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Avg. ROAS improvement
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Years in retail paid media
Our Approach
How we deliver Paid Media for Retail brands
Shopping feed mastery
Product feed quality determines Shopping performance. We enrich titles, descriptions, and custom labels to maximise impression share and bid efficiency across thousands of SKUs, ensuring every product gets the visibility it deserves.
Peak trading preparation
Black Friday, Christmas, and sale periods require months of planning. We pre-build audiences, prepare creative variants, set up automated bid rules, and create day-by-day budget plans so you are ready to compete when stakes are highest.
Performance Max and automation
We structure Performance Max campaigns with strong asset groups, audience signals, and product segmentation that give Google's algorithms the best chance of success, while maintaining human oversight of creative and bidding strategy.
Marketplace differentiation
Competing with Amazon requires differentiated positioning. We build brand-led campaigns that highlight what makes your products and shopping experience worth choosing over a marketplace listing.
Platforms
Platforms that power retail paid media
Integrated Services
Services that amplify Paid Media
CRO
Optimising product pages, category navigation, and checkout flows to convert paid traffic into revenue at the highest possible rate.
Analytics
Omnichannel dashboards connecting online ad spend to both digital and in-store revenue, with real-time trading insights.
Creative
Product photography, lifestyle imagery, and video ads developed through structured testing to outperform marketplace listings.
CRM
Post-purchase email flows and loyalty programmes that increase repeat purchase rates and reduce dependency on paid acquisition.
Strategy
Annual trading calendar alignment that coordinates paid media with SEO, PR, and CRM activity across key retail moments.
Explore
More from our Retail sector
Frequently Asked Questions
Common questions
We enrich product data with optimised titles, detailed descriptions, accurate categorisation, and custom labels for bid segmentation. Feed quality directly impacts Shopping campaign performance and ROAS.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.