Sector
Performance Marketing for Automotive Brands
From tyre retailers to dealership groups, automotive marketing demands local precision, complex tracking, and campaigns that connect digital activity to physical appointments.
0%
Avg. CPA reduction
0
Brands worked with
0yrs
Sector experience
Sector Challenges
How Automotive is different
Online-to-offline attribution
Customers research online but book and visit in person. Connecting digital spend to physical appointments and revenue is the fundamental challenge.
Multi-location management
National brands with local service centres need campaigns tailored to each location's competitive landscape, capacity, and service mix.
Complex conversion paths
From initial search to phone call to booked appointment to completed service, the conversion path has multiple steps that all need tracking.
Legacy account debt
Many automotive brands have Google Ads accounts that have grown organically for years, resulting in overlapping campaigns and wasted spend.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £1.20 | £3.50 |
| Cost per lead (CPL) | £25 | £80 |
| Lead-to-SQL conversion rate | 8% | 18% |
| Meta Ads CPL | £30 | £90 |
| Landing page conversion rate | 3% | 8% |
| Cost per booked appointment | £40 | £120 |
Our Services
How we help Automotive brands
Common questions about working with Automotive brands
Frequently Asked Questions
We implement dynamic number insertion across all landing pages, with call data feeding directly into Google Ads as offline conversions. This gives Smart Bidding a complete picture of conversion value.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.