Paid Media
Account Architecture
We restructure accounts for signal efficiency, the right campaign types, bidding strategies, and budget allocation from day one. Good architecture is the foundation of every high-performing paid media account.
Our account architecture capabilities
The structure of your paid media account determines how effectively machine learning algorithms can optimise your spend. We design account architectures that give platforms the cleanest possible signals, the right campaign types, bidding strategies, and budget allocation frameworks to maximise performance from day one.
- Full account audit and restructure
- Campaign type selection and configuration
- Bidding strategy design and implementation
- Budget allocation and pacing frameworks
- Conversion tracking and goal setup
- Negative keyword architecture
- Audience segmentation and layering
The impact of getting this right
Machine learning algorithms receive cleaner signals and perform better
Budget flows to the highest-performing campaigns automatically
Proper structure makes scaling efficient and predictable
Clean negative keyword architecture eliminates wasted spend
Frequently asked questions
Common questions
A full restructure typically takes 2–3 weeks including audit, strategy, and implementation. We run old and new structures in parallel during transition to protect performance.
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