Digital PR
Reactive PR
We monitor the news cycle and identify opportunities for your brand to add value to breaking stories, earning high-authority links fast.
Our reactive pr capabilities
The news cycle moves fast, and reactive PR lets your brand add value to breaking stories in real time. We monitor journalist requests, trending topics, and breaking news to identify opportunities for expert comment, earning high-authority links and positioning your brand as an industry voice.
- Real-time news monitoring
- Rapid response comment creation
- Expert spokesperson positioning
- Journalist request monitoring (HARO, ResponseSource)
- Breaking news newsjacking
- Trend-based content creation
The impact of getting this right
Earn high-authority links within hours, not weeks
Position your brand as an industry expert in real-time
Lower cost per link compared to proactive campaigns
Build a portfolio of expert quotes across major publications
Frequently asked questions
Common questions
We aim to turn around reactive comments within 1–2 hours of identifying an opportunity. Speed is critical, journalists on deadline need fast, expert responses.
Explore
More from our Digital PR service
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.