Digital PR
PR Measurement & Reporting
We go beyond vanity metrics to measure what actually matters: link quality, brand authority, referral traffic, and the impact of PR on both traditional and AI search visibility.
Our pr measurement & reporting capabilities
Effective PR measurement connects activity to outcomes. We track link quality, domain authority of placements, referral traffic, brand mention reach, and increasingly, the impact of coverage on AI search visibility. Our reporting framework gives you complete transparency on what every campaign delivered and how it contributes to your broader marketing goals.
- Link quality scoring (DA, relevance, placement type)
- Brand mention tracking and sentiment analysis
- Referral traffic and conversion attribution
- Coverage reach and audience estimation
- GEO impact reporting (AI Overview and LLM visibility)
- Competitor PR benchmarking
- Monthly and quarterly performance reporting
The impact of getting this right
Clear visibility on the quality, not just quantity, of every link earned
Brand mention tracking reveals how your reputation is building over time
Attribution connects PR activity to website traffic and conversions
GEO reporting shows how coverage influences AI-generated search results
Frequently asked questions
Common questions
We report on links earned (with DA scores), brand mentions, referral traffic, coverage reach, sentiment, and AI search visibility. Every metric is contextualised against targets and previous performance.
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