Digital PR
Newsjacking
We monitor breaking news, trending topics, and cultural moments in real time, positioning your brand at the centre of the stories journalists are already writing.
Our newsjacking capabilities
Newsjacking is the art of inserting your brand into a trending story at exactly the right moment. Our team monitors news cycles, social trends, and journalist requests around the clock, crafting rapid-response content that earns high-authority coverage while the story is still hot.
- Real-time news cycle and trend monitoring
- Rapid-response content creation (under 2 hours)
- Pre-approved spokesperson and topic frameworks
- Journalist request monitoring (HARO, ResponseSource, Qwoted)
- Cultural moment and awareness day planning
- Always-on content calendar for reactive opportunities
The impact of getting this right
Earn high-authority links within hours, not weeks
Position your brand as a trusted expert voice in your sector
Lower cost per link compared to proactive hero campaigns
Build a library of expert quotes across major national publications
Frequently asked questions
Common questions
We aim to have expert comments drafted and pitched within 1-2 hours. Speed is critical, so we work with pre-approved spokespeople and topic frameworks to remove approval bottlenecks.
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