GEO Agency
Generative Engine Optimisation (GEO) Agency
Search has changed. We help brands stay visible in AI Overviews, generative search results, and large language models. AI systems rely on a number of factors to discern meaning and intent, and we help to get you found through the noise
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Our GEO capabilities
Generative Engine Optimisation (GEO) is the practise of ensuring your brand appears in AI-generated answers, not just traditional search results. We optimise your content, authority signals, and structured data to maximise visibility across Google AI Overviews, ChatGPT, Claude, and other answer engines. Our approach works hand-in-hand with Digital PR to build the third-party validation that AI models use to assess credibility and select sources for citation.
- AI Overview and featured snippet optimisation
- Content structuring for LLM citation
- Authority and E-E-A-T signal building
- Answer engine visibility auditing
- Structured data optimisation for AI consumption
- Brand mention monitoring across AI platforms
- Conversational search keyword research
Generative AI Citation Analysis
GEO Audit
Structured Data Review
Entity Optimisation
LLM Visibility Tracking
Digital PR & Link Building
GEO Agency
Understanding the growth potential of AI
LLM use is no longer fringe or used by businesses alone. Users are searching on LLM's for things they would have asked Google and Bing. Although the foundations of SEO are similar, there are nuances in a GEO approach to strategy. But, the growth potential of LLM's is becoming hard to ignore
Rather than typing in a 2 or 3 word search term into Google, users are asking long, complex questions with multiple tasks, from research through to comparison and purchase
GEO Platforms
Generative Engine Platforms
There are many different platforms being used, and we work to get surfaced across these and more.
Gemini
Gemini is Google's groundbreaking LLM, powered by it's vast search engine index and powerful ML and compute power.
Visit pageGemini is Google's groundbreaking LLM, powered by it's vast search engine index and powerful ML and compute power.
Visit pageWords that strike fear into any SEO, AI Overviews and AI Mode have been major disruptive powers in Search, drastically affecting CTR's for standard SEO results
Visit pageArguably one of the most well known, and most controversial, LLM platform. In recent years it's broken from the pack to introduce paid ads into its platform
Visit pageOriginally a dark horse in the race, Claude from Anthropic has surged in popularity, jumping on many missteps from ChatGPT, including it's refusal to add paid advertisements into it's chat
Visit pageUsed widely by B2B consumers, Copilot is small but mighty in the race of LLM's, much like Bing was to Google.
Visit pagePerplexity is still used relatively little compared to platforms like Claude and ChatGPT, but we still see referral sessions from these platforms within particular industries
Visit pageFrequently asked questions
Common questions
Not replacing, but evolving alongside it. AI Overviews and generative results are capturing an increasing share of clicks. Brands that optimise for both traditional and AI search will have a significant competitive advantage.
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Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.