Organic Search
AI / GEO SEO
Search is changing. We help brands stay visible in AI Overviews, generative search results, and large language model outputs. Digital PR plays a critical role here, building the authoritative brand mentions and citations that AI systems rely on when generating answers.
Our ai / geo seo capabilities
Generative Engine Optimisation (GEO) is the practice of ensuring your brand appears in AI-generated answers, not just traditional search results. We optimise your content, authority signals, and structured data to maximise visibility across Google AI Overviews, ChatGPT, Perplexity, and other answer engines. Our approach works hand-in-hand with Digital PR to build the third-party validation that AI models use to assess credibility and select sources for citation.
- AI Overview and featured snippet optimisation
- Content structuring for LLM citation
- Authority and E-E-A-T signal building
- Answer engine visibility auditing
- Structured data optimisation for AI consumption
- Brand mention monitoring across AI platforms
- Conversational search keyword research
The impact of getting this right
Early-mover advantage in the fastest-growing area of search
Content structured for AI citation drives traffic from new sources
Strong E-E-A-T signals improve visibility in both traditional and AI search
Monitoring across AI platforms reveals how your brand is being represented
Frequently asked questions
Common questions
Not replacing, but evolving alongside it. AI Overviews and generative results are capturing an increasing share of clicks. Brands that optimise for both traditional and AI search will have a significant competitive advantage.
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