Sector
Performance Marketing for Health & Wellness Brands
Health and wellness brands need to navigate advertising restrictions, build genuine authority, and connect with audiences who are making deeply personal decisions.
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Avg. ROAS
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Brands worked with
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Sector experience
Sector Challenges
How Health & Wellness is different
Advertising restrictions
Health claims in advertising are heavily regulated by the ASA and MHRA. Creative must be compliant while remaining persuasive and differentiated.
E-E-A-T requirements
Google applies heightened scrutiny to health content. Ranking requires demonstrable expertise, author credentials, and medically reviewed content.
Sensitive audience journeys
Health decisions are personal. Marketing must be empathetic, educational, and trustworthy, not aggressive or fear-based.
Subscription model optimisation
Many wellness brands rely on subscription models. Marketing must optimise for LTV, not just first-purchase ROAS.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £1.00 | £3.80 |
| Cost per lead (CPL) | £20 | £70 |
| Lead-to-SQL conversion rate | 10% | 22% |
| Meta Ads CPL | £25 | £65 |
| Landing page conversion rate | 5% | 12% |
| Cost per qualified opportunity | £35 | £100 |
Our Services
How we help Health & Wellness brands
Common questions about working with Health & Wellness brands
Frequently Asked Questions
We work within ASA and MHRA guidelines, ensuring all claims are substantiated and compliant. We focus on benefit-led messaging that communicates value without making unsupported health claims.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.