Smartest Energy SEL

We began by laying strong campaign foundations, ensuring precise segmentation between RE100 and non-RE100 companies, filtering by job title (e.g. sustainability leaders, energy managers), and setting clear performance benchmarks for impressions, engagement and CTR. This created the structure needed to track and evaluate results meaningfully.

The campaign followed a dual-strand approach. At the top of the funnel, we ran awareness campaigns to build visibility among a cold but relevant audience. Alongside this, conversion campaigns initially focused on demo bookings but evolved to promote a downloadable guide — a softer entry point for a highly technical and niche product. Mid-campaign, we refined targeting based on feedback from SEL’s sales team, adjusting job titles and industry filters to align more closely with the audiences showing genuine interest.