InvestIN
+300% Revenue
Unlocking Paid Media Performance with Unified Attribution
+0%
Revenue
+0%
Conversions
+0%
ROAS
The Challenge
What we were up against
InvestIN Education is a UK-based provider of immersive career experience programmes designed for students aged 15–18. Their mission is to bridge the gap between classroom learning and real-world careers by offering hands-on summer experiences. With over 15 distinct courses, students gain practical insights into future professions while also earning UCAS points that strengthen their university applications.
As the business scaled its marketing activity across Meta, Google, TikTok and LinkedIn, it became clear that a more accurate, integrated view of performance was needed. InvestIN faced ongoing attribution discrepancies between platforms, with Google Ads and Paid Social often both claiming credit for the same conversions. This created uncertainty around true return on ad spend (ROAS) and hindered confident budget allocation.
Our Approach
How we tackled it
We introduced Northbeam as an attribution platform to unify reporting across PPC and Paid Social. The first step was mapping and aligning attribution models, extending data visibility beyond the default 14-day window to capture the full customer journey. With UTM parameters cleaned and custom dashboards built, we could finally compare in-platform data with Northbeam’s cross-channel analysis.
This revealed critical insights: TikTok and LinkedIn often appeared underwhelming when judged solely by platform reporting, yet Northbeam showed that these channels contributed fractional conversions and incremental revenue. With this clarity, we reallocated spend, switching off underperformers such as LinkedIn, while redistributing budget to stronger channels like TikTok. We also used Northbeam to optimise campaigns that seemed weak in-platform but delivered value when tracked holistically.
The Results
What we achieved
The shift to unified attribution dramatically reframed performance. Between February and April 2024, Northbeam showed that InvestIN’s paid media efforts were delivering far greater returns than platform-reported data suggested. This gave the client confidence to scale activity across regions and platforms with a more accurate picture of value.
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Nearly 3x higher revenue was attributed by Northbeam compared with Meta’s reporting for the same campaigns.
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2x more conversions were revealed in Northbeam versus Meta.
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ROAS was almost 3x stronger when measured through Northbeam compared with Meta’s data.
These results established a more reliable foundation for decision-making, allowing InvestIN to allocate budgets more effectively and explore new platforms such as Snapchat with confidence.
other work
Check out our other work
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