Harry Hall

+1,064% Organic Search Revenue

Delivering transformative digital growth in a highly competitive marketplace.

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Organic Search Revenue

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PPC Transactions

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Website Revenue

The Challenge

What we were up against

Established in the 1870’s, Harry hall is an industry leading online department store, known for the best loved and well known equestrian brands and country wear.

Harry Hall was at a crossroads when we started working together, having just suffered a big Google penalty after a somewhat botched Magento website migration, where SEO was not prioritised and poorly managed.

After experiencing a drop of 60% in SEO traffic, we were asked to step-in to identify and fix the SEO issues caused by the migration to get both traffic and revenue back to a comfortable level.

Our Approach

How we tackled it

Initially we tackled Organic Search as that’s where the majority of the loss in traffic and revenue had occurred due to the botched migration.

Our focus had to be on the must-haves, due to budget restrictions, a lack of time, and pressure from losing market position. So, we streamlined our usual SEO approach to prioritise where we knew we’d get the quickest results.

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Technical SEO Audit to identify and fix migration errors.
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Complete revamp of website’s eCommerce structure.
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Keyword mapping to improve website indexing.
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Content strategy to develop and target long tail keywords.
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Integrated PR with link building to build Domain Authority.

This project was a huge challenge for us, but within 6-months we had not only recovered from the Google Penalty and reclaimed lost keyword rankings, but started to see an up-turn in both traffic and revenue generated from Organic Search.

The Results

What we achieved

We’re hugely proud of the fantastic results we’ve achieved with Harry Hall, but more-so with the step forwards we’ve supported the business take with digital transformation of the marketing efforts.

Interested in results like these? Get in touch for a no-obligation review of your website’s SEO, your Google Ads account or future Paid Search activity.

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+527% increase in website revenue.
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+1,064% increase in SEO revenue.
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+239% increase in website sessions.
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+441% increase in organic traffic.
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+310% increase in PPC traffic.
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+171% increase in new visitors.
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+53% increase in conversion rate.
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+720% increase in PPC transactions.

Client Testimonial

"Our team at Seed have simply been fantastic to work with. They were quick to understand the brand, our niche, and our customers. And even quicker to start driving the results we needed."

— Camilla Nightingale, Head of Marketing

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