TikTok As a Marketing Tool

Lauren Morley

Lauren Morley

May 25, 2022

4 mins read

Don’t underestimate the power of TikTok as a fool-proof marketing tool. Although the platform is still fairly new to the social media world, currently, there are now roughly 17 million monthly active UK users on the platform? It is now one of the most popular social media apps and was the most downloaded app in 2020, thanks to lockdown. 

What is TikTok Marketing?

TikTok marketing has certainly taken the digital industry by storm, which is not surprising to some. From product marketing to building brand awareness, TikTok is known for its support of small businesses. 

Much like regular paid social advertising, you can now do the same through TikTok using short-form video. With the depletion of GenZs attention span, you don’t have long to make a lasting impression on your desired audience. TikTok marketing allows the chance to be creative, innovative and fast-thinking. 

Why you should be using TikTok as a marketing tool


Tap into a new world of unlimited possibilities with influencer marketing. TikTok is the hub of creating influencers, so you’ll be spoilt for choice. According to this 2021 benchmarking report, 90% of survey respondents said that influencer marketing is an effective form of marketing. A large percentage of Instagram brands use influencer marketing as their primary way of marketing, why not introduce your brand to the world of influencer marketing? 

Did you know that since 2016, the term “influencer marketing” has seen a 465% increase in searches? 

TikTok Ads

A new, exciting platform for social media experts to take advantage of. Ads on the platform are designed to be placed organically and discreet so that users don’t immediately notice an ad has popped up while scrolling. 

There are different types of ads, from branded ads, native video ads to hashtag trend ads – you are given the gift of choice when it comes to advertising on TikTok. Want to start creating? Speak to our social media team today! 

Diverse Content

TikTok is one of the most diverse and inclusive social media apps right now. Although video-oriented, TikTok makes it easy to customise content to make sure that it is accessible by all. You can use TikTok’s auto-captions to ensure that people are who are hard of hearing or deaf can still enjoy your content. 

From supporting small businesses, black and minority creators and people who have disabilities, TikTok allow an array of diverse content to be seen by its users using a unique algorithm. 

Chance of going viral

Several TikTok “stars” have made their mark by becoming viral sensations overnight. Yes, it can happen that quickly. There are many ways you can go viral on TikTok and it’s not just through posting a funny video. Jumping on viral trends like hashtag challenges, using popular sounds and optimising your ads can all help roll those likes and comments in.

Not saturated yet

As TikTok is a fairly new platform, advertising is not fully saturated yet. Starting to create ads now can increase your chances of success as the competition is not as high as saturated platforms like Instagram and Facebook. Our advice is to get started so that when other brands start dominating the platform, you are already widely known by your audience.  

Talk to a TikTok specialist today at Seed for advice! 

The bottom line

If you aren’t taking advantage of TikTok as a marketing tool yet, you should be. This fast-growing platform presents itself with an array of opportunities that we think you can’t miss out on. If you’d like to start your TikTok marketing journey, but don’t know where to start, at Seed we have a social media team of experts that would be happy to run you through our process.

If you are interested, please don’t hesitate to say hello via phone or email. 

P.S – Keep your eyes peeled for a Seed Tik Tok account launching soon!


From viral trends, dancing videos to overnight influencers, TikTok is a platform of opportunities – no wonder it has become a major marketing tool for businesses around the world.

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