This month’s spotlight interview is with our PPC expert, Jon
In our recent blog, we had a little coffee catch up with our PPC Manager, Jon to chat about everything from happy clock faces to his everyday work life at Seed. Keep reading for a fun, cute fact at the end!
How long have you been at Seed?
Just over 3 years
What was your first job?
I started my working life at Sainsbury’s as an online shopper before moving to nightshift! I didn’t discover my love for digital until going to university 3 years later. I’m thankful my role now requires me to sleep during the night.
What department do you work in currently?
Since you started at Seed, how have you seen it change?
The biggest change is that we’ve tripled in size since my first day! Seed also introduced the apprenticeship scheme, with 3 seedlings fully completing the 18 month course and 4 others currently in the process.
When’s the last time you did something for the first time in your role?
It wasn’t long ago at all! A few days ago I launched new Multimedia Ads on Bing for one of my clients, these are a new beta ad type that we’ve recently been granted. My role involves working with new and exciting digital features and experimenting along the way.
Why did you choose digital?
I’ve always enjoyed the creativity of advertising and saw digital as the future of the industry. The accuracy of tracking campaign performance is a huge advantage when analysing what did and didn’t work, something that could prove more difficult in print or TV.
What advice would you give someone who is new to the industry?
Study and complete all the Google ads academy certifications. Agencies recognise the drive of independent learning and will look past lack of experience if they see your enthusiasm to learn.
Describe your average day in 3 words
Finding growth opportunities.
How did you find remote working?
I think it’s a great opportunity to have a healthy work life balance. Reducing the commute time to zero opens up more time to spend on yourself. However for me personally, over a year of working remotely certainly made me miss the daily office chat and socialisation.
How do you imagine work life will be two years from now – back to normal or mix of old and new?
With both sides of the coin holding pros and cons, I believe it will be a mix. There is still huge value in face to face teamwork that cannot be replicated virtually at the same level, in my opinion. But the independent work aspect and day to day admin can certainly feel more productive at home with less social distractions.
What’s the weirdest fact you know & want to share?
I’m sure there’s a ton of weirder facts, but next time you see a clock or a watch in an advert, notice the time. It’ll always be set to 10:10, this is to make the clock face appear “happy”, and subconsciously place the consumer in a happy mood. Maybe I just find this interesting because I’m in advertising.