Sector
Performance Marketing for Travel Brands
Seasonality, long consideration windows, and comparison-heavy buyers make travel one of the most complex sectors for paid media. We've spent 10 years figuring it out.
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Avg. ROAS improvement
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Brands worked with
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Sector experience
Sector Challenges
How Travel is different
Seasonal demand swings
Budget allocation needs to flex dramatically across the year, heavy investment in planning seasons, smart retargeting during shoulder periods, and restraint when demand drops.
Long consideration windows
Travellers research for weeks before booking. Multi-touch attribution is essential to understand which channels influence decisions, not just which one gets the last click.
Competing with aggregators
Booking.com, TripAdvisor, and Skyscanner dominate organic and paid results. Winning requires niche positioning, brand authority, and smart bidding strategies.
Review-driven conversions
Trust signals from third-party review platforms heavily influence booking decisions. Your presence on these platforms is as important as your own site experience.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £0.80 | £2.40 |
| Meta Ads CPM | £6.00 | £14.00 |
| Return on ad spend (ROAS) | 3.0x | 6.0x |
| Booking conversion rate | 1.2% | 3.5% |
| Cost per acquisition (CPA) | £28 | £85 |
| Average order value (AOV) | £180 | £420 |
Our Services
How we help Travel brands
Common questions about working with Travel brands
Frequently Asked Questions
We model historical booking windows by destination and weight budget towards the awareness and consideration phases of each destination's booking cycle. Spend ramps before peak demand, not during it.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.