Sector
Paid Media for Food & Drink Brands
Food and drink brands compete in one of the most visually driven sectors online. Whether you are a multi-site restaurant group or a DTC food brand, we build paid media strategies across Google Ads and Paid Social that combine hyper-local targeting, dayparted budgets, and appetite-led creative to drive footfall, orders, and revenue.
0.0x
Average ROAS
0%
CTR improvement from creative testing
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Years in food & drink paid media
Our Approach
How we deliver Paid Media for Food & Drink brands
Hyper-local targeting and dayparting
We structure campaigns around individual locations and meal occasions, ramping spend during lunch and dinner windows when appetite-driven searches peak. This ensures your budget is concentrated on the moments that matter most.
Appetite-led creative
Generic food photography does not convert. We develop and test scroll-stopping creative, including short-form video, carousel formats, and dynamic product ads, that triggers an immediate appetite response. Creative testing isolates hooks, formats, and CTAs to find what drives action.
Shopping and DTC acquisition
For DTC food brands, we build Google Shopping feeds, Performance Max campaigns, and social commerce strategies that acquire customers profitably and scale without sacrificing efficiency.
Multi-location campaign architecture
Restaurant groups need location-specific visibility. We build scalable campaign structures with unique ad copy, bid adjustments, and budget allocation rules for every site in your estate.
Platforms
Platforms that power food & drink paid media
Integrated Services
Services that amplify Paid Media
CRO
Optimising online ordering funnels, table booking flows, and product pages to convert hungry browsers into paying customers.
Analytics
GA4 implementation with footfall attribution, promo code tracking, and custom dashboards connecting ad spend to physical visits and online orders.
Creative
Professional food photography and video production developed through structured testing to maximise ad performance across platforms.
CRM
Post-purchase email flows, loyalty programmes, and lifecycle campaigns that drive repeat orders and increase customer lifetime value.
Strategy
Quarterly planning that aligns paid media with seasonal menus, new openings, and PR activity for compounding growth.
Explore
More from our Food & Drink sector
Frequently Asked Questions
Common questions
We build scalable campaign structures with location-specific ad copy, bid adjustments, and budget allocation rules. Each site gets tailored targeting while benefiting from shared learnings and creative across the group.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.