Sector
Performance Marketing for Financial Services
Financial services marketing demands regulatory compliance, sophisticated audience targeting, and campaigns that build trust while driving measurable lead generation.
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Avg. ROAS
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Brands worked with
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Sector experience
Sector Challenges
How Finance is different
Regulatory compliance
FCA regulations govern financial advertising. Every ad, landing page, and claim must be compliant, adding complexity to creative production and approval workflows.
Trust and credibility
Financial products require significant trust. Marketing must build credibility through social proof, authority signals, and transparent communication.
High-value, low-volume conversions
Financial products often have high AOVs but low conversion volumes, making statistical significance harder to achieve and bidding algorithms slower to learn.
Complex product comparison
Consumers compare financial products extensively. Competing requires clear differentiation and content that helps rather than sells.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £2.00 | £6.00 |
| Cost per lead (CPL) | £40 | £150 |
| Lead-to-SQL conversion rate | 6% | 14% |
| Meta Ads CPL | £45 | £130 |
| Landing page conversion rate | 3% | 9% |
| Cost per qualified opportunity | £80 | £300 |
Our Services
How we help Finance brands
Common questions about working with Finance brands
Frequently Asked Questions
We work within your compliance team's approval process and have experience creating ad copy that meets FCA requirements while remaining compelling and effective.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.