Sector
Performance Marketing for Education Providers
Education marketing requires precision targeting, lead quality focus, and campaigns that reach decision-makers at the right moment in their consideration journey.
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Qualified lead increase
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Brands worked with
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Sector experience
Sector Challenges
How Education is different
Lead quality over quantity
Generating form fills is easy. Generating enquiries that convert to enrolments requires qualification-focused landing pages and bidding strategies optimised for downstream outcomes.
Long decision cycles
Education purchases, especially executive education and postgraduate programmes, have consideration windows of months, not days.
Diverse audience segments
A single institution may target school leavers, career changers, and C-suite executives, each requiring completely different messaging and channel strategies.
Measuring true ROI
Without connecting ad spend to CRM pipeline data, there's no way to know which campaigns generate students, not just enquiries.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £1.50 | £4.50 |
| Cost per lead (CPL) | £30 | £120 |
| Lead-to-enrolment rate | 5% | 15% |
| Meta Ads CPL | £35 | £100 |
| Landing page conversion rate | 4% | 10% |
| Cost per qualified enquiry | £50 | £180 |
Our Services
How we help Education brands
Common questions about working with Education brands
Frequently Asked Questions
By connecting ad platform data to CRM outcomes. Once we can see which campaigns produce leads that actually enrol, we shift budget and bidding towards those signals, even if it means lower volume initially.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.