Sector
Performance Marketing for Beauty Brands
Beauty brands need to balance brand equity with performance marketing, compete with mass-market players, and leverage the creator economy. We've helped luxury and indie beauty brands alike.
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Avg. organic revenue growth
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Brands worked with
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Sector experience
Sector Challenges
How Beauty is different
Brand vs performance tension
Luxury beauty brands can't sacrifice brand equity for clicks. Every campaign must balance commercial performance with brand positioning and visual identity.
Creator and influencer integration
The beauty sector is driven by creators and influencers. Paid media strategy must integrate with and amplify organic creator content.
Competing with mass-market
Independent and luxury beauty brands compete with mass-market players who have vastly larger budgets and established organic authority.
Ingredient and claim compliance
Beauty advertising is increasingly regulated. Ad creative must be compliant with MHRA and ASA guidelines around product claims.
Benchmarks
Sector Benchmarks
| Metric | Industry Low | Industry High |
|---|---|---|
| Google Ads CPC | £0.90 | £3.00 |
| Meta Ads CPM | £7.00 | £16.00 |
| Return on ad spend (ROAS) | 3.5x | 7.5x |
| Conversion rate | 1.4% | 3.6% |
| Cost per acquisition (CPA) | £18 | £55 |
| Average order value (AOV) | £30 | £75 |
Our Services
How we help Beauty brands
Common questions about working with Beauty brands
Frequently Asked Questions
We work within brand guidelines rigorously and ensure every piece of creative, even performance-focused ads, reflects brand values and visual identity. Performance and brand aren't mutually exclusive.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.