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The PR landscape has radically shifted. Where traditional press coverage once ruled, today it’s about being discoverable in a world of AI, social media, and evolving search engines. Great PR in 2025 means being found and favoured by the right audiences – not just featured.
At Seed, we blend bold brand positioning with deep digital strategy to shape how people find, feel about, and engage with your brand. From organising high profile press events to placing thought leadership articles to influential journalist-led recommendations, award entries and more, we build brand trust, relevance and results – across every online touchpoint.
Generative Engine Optimisation - making your brand discoverable in AI search engine results
We create stories that earn attention and build brand equity – while boosting your visibility in search, social and AI-generated content. Our campaigns are crafted to cut through digital noise, start cultural conversations, and put your brand in the spotlight for the right reasons.
We don’t just chase headlines. We listen to your audience, understand what matters to them, and shape campaigns that drive real engagement and measurable impact – from media coverage to search performance.
This is PR designed to work in the AI era. GEO (Generative Engine Optimisation) is built into everything we do – making sure your brand and message are present where modern discovery happens, from Google to ChatGPT and beyond.
In a world where bigger brands can outspend you, our edge is cultural relevance and creative cut-through. We align PR with SEO, social, and brand goals to amplify your message across platforms – strengthening your positioning, your visibility, and your results.
Every campaign is intentional. We build long-term brand sentiment, not just fleeting mentions. This is PR that earns trust, drives growth, and delivers lasting value for your business.
Alongside our commercial and growth ambitions, we are driven by doing more good in the world. As a for-profit company, we’re on a mission to build an agency that contributes to a more inclusive and sustainable economy.