Episode 19

Join us to listen back to our second Linkedin Live session with Beth, our Paid Social Specialist, and Nabil, our PPC Specialist, as they unpack the psychological forces shaping consumer behaviour. They will be exploring mental shortcuts and emotional decision-making, covering: – What cognitive biases are and why they matter in marketing – How emotions, not logic, drive most purchase decisions – Real-world examples of how brands use these biases to influence behaviour – Strategies to work with human psychology, not against it Whether you’re a marketer, founder, or strategist, this session will leave you thinking differently about how your audience makes choices – and how you can ethically guide them. For more behind the scenes action follow us on socials @SeedBrighton 🌱