Episode 28
Smart Bidding is changing on 17th August, and not everyone's going to like it. Abbie and Brandon break down what Google's Target CPA and Target ROAS update actually means, why budget limited campaigns are the ones to watch, and what to do before the switch flips.
Guests:Abbie (PPC Specialist ), Brandon (PPC Specialist )
Duration:26 min
Published:July 31, 2026
Let's build something that performs
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell — just a conversation about your goals.
Agile, bespoke solutionsPricing based on outcomesFlexible agreementsYour proposal's on us